Posts that sound like you, not like a brand deck. We plan a month ahead, shoot it in a day, and you approve it in ten minutes.
Hobson Lens
The problem
Most agencies have never met your customer. They've read a document about them.
That's the whole thing. Somewhere between the brief and the invoice, a real business turns into a slide. The person shooting your photos has never stood in your shop. The person writing your captions has never spoken to anyone who buys from you.
So we set up on the East Yorkshire coast instead — Hornsea, forty minutes from Hull. Not London. Not Manchester. The reason is plain: our clients are close enough to drive to. We'd rather spend a morning in your unit than an hour on a call about your unit.
What that means
We shoot our own work. Rebecca is behind the lens herself, on the day, in your unit. No stock library, no borrowed mood board, no photograph of someone else's business standing in for yours.
Why we quote monthly
We don't take on more clients than we can visit. That's a deliberate ceiling, and it's why we quote monthly retainers rather than hours. You aren't buying our time by the clock. You're buying our attention, and there's a finite amount of it.
What you'll actually hear
We'll tell you when something isn't working. Most agencies won't — the monthly report always somehow looks good. Ours says what didn't land, what we're stopping, and what we'd try instead.
This website is operated by Rebecca Hobson Ltd, registered in England & Wales, company no. 17178016.
Attention is the only metric that pays rent
What we do
Your business, photographed properly. Real rooms, real staff, real product. Shot here in Yorkshire — not licensed from a library in Ohio.
Slow, unglamorous, and it works. We fix what's broken first — the technical mess nobody wants to invoice for — then we build on top of it.
We'd rather spend less of your money, well. Tight audiences, honest creative, and we switch off whatever isn't paying for itself.
The logo is the easy part. We do the rest: how you sound, what you refuse to say, and why anyone outside your building should care.
Everything above. One team, one number, one person who answers the phone. For businesses who'd rather have an agency than manage five freelancers.
Book a consultation
Tell us what isn't working. We'll tell you if we can fix it — and if we can't, we'll say so and point you at someone who can.

